Logo design

It doesn't matter if the fisherman likes the taste of the worm, as long as the fish does

Logo design is no coincidence. A good logo happens organically and not coincidentally. Logo design needs to be rationally considered and planned. Finding the idea behind the logo is another story. A product or service will be successful in a different cultural market where some kind of values conformance is present.

Our cultural viewpoint directs our perception and our thinking. He who wants to be successful in another cultural milieu needs to be aware that Asians function differently and vice versa.

In the West, a person is proud of being an individual. We cultivate and further our distinctiveness which we, for example, demonstrate through corresponding consumption decisions. The “either-or” principle stands in direct contrast to the Yin-Yang principle. The Yin-Yang principle knows no contradictions, rather interdependent conditions. Moreover, in Asian society the person and the community are one, and the person exists only as a group-being.

All these are just a few of the points which a successful logo design needs to take into account. Linguistic barriers as well as characters instead of letters, and vice versa, are further important building blocks which need to be scrutinized.

We are at home in both cultures and speak many languages: an advantage which is, taking into account such tasks, without doubt a fundamental advantage which will become emerge in the short term or long term.